Agadir is a long in the tooth Euro resort in the Souss-Massa-Draâ region of Morocco with a potent comeback tale. To rise from the rubble of a catastrophic earthquake that took the lives of 15,000 people in 1960 is one side of the story - and a significant one at that. The other side, however, has to do with how the city of 700,000 hit the reset button on tourism and, over time, won back that ever-elusive mojo and cool factor.
Upon close inspection, there is little not to admire and like about Agadir. The Atlas mountains provide welcome and not-so-distant climatic cover (and stellar day trip material) for a wide, sandy Atlantic Ocean shoreline that serves as a patent platform for holiday leisure. Throw in a long, semi-arid summer and a dynamic, cosmopolitan populace and Agadir shapes up as a seductive one-stop shop. Beach and culture buffs will both feel at home here, with fine points of interest like the Agadir Medina, Suq al Had, Souss-Massa National Park and Jardin Ibn Zaidoun.
Agadir’s Top 10
10. Vallée des Oiseaux (Valley of the Birds) is a mini-zoo and aviary.
5. Tifaouine Argane is the place to score Morocco’s most famous native product, argan oil.
9. Jardin de Olhã is a notable landmark that symbolises the link Agadir has with a twin town in Portugal.
4. Suq al Had serves up perfect picnic provisions and authentic souvenirs.
8. Grand Port d’Agadir provides a first-rate opportunity to soak up the local atmosphere.
3. Souss-Massa National Park is a vital habitat for migratory bird.
7. Earthquake Museum commemorates the destructive tremor that shook the city in 1960.
2. Jardin Ibn Zaidoun is a magnificent park and botanical garden complex.
6. La Médina d’Agadir is a neo-Berber village full of artisan stalls.
1. Musée du Patrimoine Amazigh is a modest but superb museum of Berber culture and history.
- Royal Kasbah – A former fortified granary converted into an artillery fortress from which the Moroccans fought the Portuguese in Agadir during the 16th century.
- Museum of Folk Art of Southern Morocco – This museum exhibits the culture of Morocco.
- Santa Cruz de Capo Gere – Remnants of a famous trading post for the Portuguese.
- Harbour – This houses the fish market and famous 16th-century Portuguese port in Agadir.
- Imouzzer – Cascading Mountains found near Agadir to enjoy the green scenery and water ravines through the winding road up the mountain.
Agadir Art & Culture
- Museum Municipal du Patrimoine Amazigh – View the collection of Berber antiques in Agadir.
- Agadir Museum – This museum showcases photographic exhibits of Agadir.
- Ensemble Artisanal – A shop selling artefacts from Agadir, including ironwork, ceramics, embroidery and other artisan items.
- Moroccan Fantasia – A lively display of horsemanship showcasing the traditional customs of Morocco through the galloping stallions and gallant riders.
- Timitar Festival – Berber culture festival held in late June in Agadir.
- Souk El Had – Shopping mall in Agadir with 3,000 stalls selling everything a tourist might need.
- Bigdil Agadir – A shop in Agadir that peddles Moroccan accessories.
- Herboristerie Issafarn – Herbalist shop in Agadir that offers herbal treatments and therapeutic essential oils.
- Le Medina d'Agadir Cocco Polizzi – Specifically built for tourists, it offers such genuine products as leather shoes, wooden boxes and stone carvings.
Agadir Gay & Lesbian
- Black Jacks – Pub that allows gays and lesbian clubbers in Agadir to enjoy nights out.
- Riu Tikida Beach Hotel – This has a disco called Papagayo club that organizes various events including some for gays and lesbians.
- English Pub – Bar lounge in Agadir where gays and lesbians can watch soccer and rugby matches, as well as indulge in karaoke.
- Le So Du Sofitel – Pub in Agadir where many gays and lesbians hang out.
- Alhambra Cabaret – Trendy discotheque in Agadir that is frequented by gays and lesbians.
- Excursions – Tourists can visit the High Atlas and Anti-Atlas mountain ranges, which sandwich Agadir, for sightseeing and hiking.
- Old Walled City of Taroudannt – A famous tourist attraction near Agadir is known for its elegant architecture and stunning crafts for sale.
- Souss-Massa River National Park – Found in the outskirts of Agadir, this spot is rich in the flora and fauna of Morocco.
- Vallée des Oiseaux Zoo – It has many birds and animals, as well as exotic mammals.
- La Galerie d’Alice – The first gallery with actual paintings in Agadir.
- Play a round of golf in large greens at the Golf du Soleil.
- Master the art of surfing at Moroccan Surf Adventures.
- Enjoy the pleasure of playing tennis at Club Med-Agadir.
- Take a swim in the strong Atlantic Ocean undertow.
- Engage in horse riding at La Chevauchee Berber.
Cap Ghir is a beautiful promontory that peers over the Atlantic Ocean.
Sunset Beach is popular with locals and offers some quiet areas for repose.
Tafraoute is a remote village in the Anti-Atlas range, about 100 miles (160 km) away.
Golf is a popular tourist pastime in Agadir.
Agadir Festival is one of the pre-eminent arts and culture events in all of Morocco.
Palm Beach is a superlative span of coast with views to match.
Amtoudi Peak can be a challenge to climb but the panoramas from the top make the effort and perspiration well worth it.
Hammams offer a solid two-in-one proposition: a traditional and curative experience.
When To Go
- Agadir sports a semi-arid climate with long, warm summers and very mild winters. The weather is rather temperate on the whole, with daytime temperatures generally at or above 68°F (20°C).
- The core summer season spans the months of June, July, August and September, with considerable spillover in May and October. Temperatures waver from 60°F (15°C) to 80°F (27°C), with barely a drop of rain.
- While winter, from November to February, sees some precipitation, conditions stay relatively dry. Temperatures range from 46.5°F (8°C) to 71.5°F (22°C).
Agadir – Al Massira Airport serves the region of Souss-Massa-Draâ and handles up to 3 million passengers a year. Major international destinations on the roster include Paris-Charles de Gaulle, London-Heathrow, Berlin, Copenhagen, Frankfurt, Milan-Malpensa, Oslo and Stockholm.
Bus is a popular and ultra-affordable mode of transport for visitors who plan to explore Morocco in-depth. Agadir is reliably accessible from the likes of Rabat, Marrakech, Fes, Meknes and Casablanca.
A comfortable shuttle bus links the airport with the city. In Agadir proper, fleets of orange taxis flood the streets.
The Kingdom of Morocco is a mystical land with a plethora of tourist gems that range from the Sahara to the Atlas Mountains and from the Mediterranean Sea to Atlantic Ocean coast. From Fez to Marrakech, Meknes to Rabat, the country of 32 million people has a singular cultural heritage that heralds the promise of a memorable travel experience. For many visitors to Morocco, the seaside resort of Agadir figures well into that equation.
The city in southwest Morocco with over 675,000 people and a long history as a vital commercial port has been a desirable winter destination for years. With the Atlas range as a welcome shield, the Atlantic shoreline city has a favorable, temperate climate throughout the year. As a result, Agadir has become a dynamic and lively beach resort town. Worthwhile points of interest include the Museum of Berber Art, Suq al Had, Souss Massa and Jardin Ibn Zaidoun.
Attractions & Activities
- Museum of Berber Art
- Jardin Ibn Zaidoun
- Souss Massa
- Suq al Had
- Bert Flint Museum
- Cap Ghir
- Agadir Festival
- Agadir Beach
- Amtoudi Peak
Restaurant & Nightlife
- La Scala
- Le Flore
- Le Nil Bleu
- Disco Papagayo
- Agadir Beach Club
- Alhambra Cabaret
- Club Salam
- Casino Le Mirage
Agadir has a temperate climate, with mild to warm weather throughout the year.
- Winter (December to February) 8-21°C
- Spring (March to May) 11-23°C
- Summer (June to September) 16-26°C
- Fall (October to November) 12-25°C
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