Food & Drink
The Best Sushi in the World: Nobu
TheÂ summit of sushi, NobuÂ has become a global phenomena. Founded in 1994 by Nobuyuki “Nobu” Matsuhisa in partnership with actor Robert De Niro, the success of Nobu New York led toÂ incarnations in Aspen, Malibu, London, Melbourne, Hong Kong, Hawaii, Tokyo, and recently, the Bahamas.Â Known for his fusion blendsÂ which pairÂ traditional Japanese dishes with South American ingredients, Nobu has become a veritable celebrity chef.
Nobu got his start in Peru and Argentina,Â before movingÂ to Alaska. On his first day offÂ in three months, his restaurant burned down. Unemployed, he moved to Los Angeles and started from scratch once again. He pioneered the use of soft shell crab and shrimp tempura rolls, both attempts to please the western palate. There, heÂ found a fan inÂ Robert De Niro, who after many repeat visits,Â keptÂ encouraging him to open a restaurant in New York City. Eventually, he accepted De Niroâ€™s offer -Â the rest is culinary history.
Now Nobu has become synonymous with high quality sushi and Japanese cuisine. The place became an overnight sensation when it opened, with reservations necessaryÂ over six monthsÂ in advance. However, with theÂ advent of Nobu Next Door andÂ other locationsÂ around the world, a customer in New York can be seated right away for lunch.Â Weekend reservations should still be made well in advance.
A typical meal at NobuÂ can cost $300 dollars for two people. In cities like London and Tokyo, expect to pay even more. However, the ambiance is second to none, the sushi melts in your mouth, and the cuisine is expertly prepared with attention to every detail. Who knows, you might even sit next to a celebrity. Whatever the case, if you’re a sushi lover, dinner at Nobu is a must.Â